Thailand-based end-to-end eCommerce leading company aCommerce has expanded to Singapore and Malaysia and is appointing Karl Noronha (formerly Regional Director of Amazon Global Selling) as General Manager for the region.

As General Maanager, his focus will be on making aCommerce Singapore ‘e-distributor hub’ for international brands interested in tapping Southeast Asia’s $88 billion market, which is expected to reach $200 billion by 2025.

Karl Noronha, aCommerce GM of Singapore and Malaysia
Karl Noronha, aCommerce GM of Singapore and Malaysia

aCommerce is an ecommerce solutions provider present in Thailand, Indonesia, Philippines, Malaysia and Singapore, bringing global brands online. Having raised one of the largest Series A funding rounds of Southeast Asia, aCommerce is now rapidly expanding as the region’s leading ecommerce service provider. With over 1,200 staff and operations in Southeast Asia, aCommerce provides robust localized ecommerce solutions for global brands such as L’Oreal, LINE, HP, Philips as well as retailers and marketplaces such as Lazada and Matahari Mall.

Singapore : ideal for online shopping

Early adopting culture, along with the high income consumers, advanced logistics makes Singapore an ideal place for online shopping. Also, in the official statement company says online shopping in the nation makes up 2.1% of retail sales which is the highest proportion of all Southeast Asian countries .

26% of Singaporeans buy something or the other online every week – whether from a brand site, marketplace or messaging app which makes makes singapore the best palce for any brand looking to expand their online presence. For Malaysia, working with DKSH will enable us to partner with category leaders and redefine the way a brand takes its products to market. We aren’t thinking B2B or B2C, we are thinking B2A, business to all.

said Karl.

He further said everyone working in Southeast Asia ecommerce knows this landscape is transforming rapidly – much faster than some brands form their 12-month plans. One needs to be nimble and willing to explore new routes. He is excited to join aCommerce as they understand the terrain and have been bold in redefining it.

Peter Kopitz, aCommerce Group COO said aCommerce’s suite of technology solutions such as ChannelSquid and SmartShip, will help businesses design their online footprint and tailor solutions to grow customer reach and spend. Also she added,

With more businesses heavily investing in ecommerce capabilities, our partnership with DKSH and their support with infrastructure and additional clients makes it a good time for re-entry into Singapore. Karl will focus on building a stronger end-to-end product for our clients and accelerate the offline-to-online shift.


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