Skrilo, a platform for mobile marketing and rewards, has today announced that it has raised a seed round worth $1.5 million. Angel investors including Anuj Srivastava and Arvind Tiku have participated in this round.
With the amount raised in the current round, the company will spend money for developing new products, enhancing its technology and for marketing its reward product. Over the coming 2 to 3 years, the company is looking to expand its business internationally, starting with Southeast Asian countries.
Skrilo is a full suite mobile marketing platform founded in 2015. The company’s mission is to drive high quality B2C engagement by offering businesses a dedicated, non-intrusive channel to reach out to their end consumers in a smart and targeted manner.
Consumers participate and get a free entitlement towards a lucky prize draw when they voluntarily engage with the content at Skrilo. The user just have to do is watch the deal as an advertisement on the mobile app and every time the user watches any one of the deals, brand campaigns in the app, timely offers and coupons – he/she collects free chances for a lucky draw from the app. Every day, the platform declares lucky winners.
Apart from that, the company has introduced a reward program under which, users stand a chance to win Rs. 1 lakh every weekend. Earlier, the same reward program was on a monthly basis.
Manish Sinha, CEO of Skrilo, said,
The current scenario offers only intrusive mobile marketing solutions, which is not readily acceptable by consumers. Our platform engages consumers meaningfully in the mobile space.
Anuj Srivastava, who invested in the current round, said,
This is a very large market, a hard problem to crack and scale, and the Skrilo team with its background in creating companies, technologies, and their overall business acumen is one of the best I have come across to solve this complex problem.