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As the date for Apple’s annual Developer conference WWDC draws nearer, the frequency of rumors and leaks are bound to go up. In one such report from The Information, Apple is expected to announce two big changes to our favourite personal assistant, Siri.

The Cupertino giant has been fairly mute about the progress of its AI personal assistant Siri, while the whole world has been an active playground for chatbots and AI-powered maids. But, wait no more as Apple is finally pushing out a Siri SDK to empower developers to build apps to work in-parallel with the AI assistant. And it is also rumored that Apple is working on a Siri-powered Amazon Echo (or Google Home) competitor and is expected to tease it at WWDC’16, if not release it to the public.

Apple has been pretty sluggish with its work on the development of their AI assistant that was touted to be the best in the game, when it first made an appearance in public. This was also due to the fact that the original Siri founding team that was acquired by Apple left their positions due to a clash in product vision and growth. Apple pushed minor humor pills via Siri, when it could have made a head way into AI before anyone else.

Kittlaus, the creator of Siri has since developed another AI powered voice-assistant Viv that is much more powerful and capable than Siri. It shows us what Siri could have been if the founding team would have stuck with Cupertino to work on the assistant.

Information reports that Apple has been working on developing the home assistant way before Amazon Echo was even released, but it has been delayed due to Apple’s focus on perfection that they try to depict by highlighting the known facts of a product. The tech giant has ripped a page off of its competitors, Facebook, Google, and Microsoft to finally understand the importance of AI in assisting the humans on a day to day basis.

There has been no official confirmation from Cupertino whether AI will be a focus of attention at the WWDC’16 Conference or not, but we’ll keep you updated on all the developments, starting 13th June in San Francisco. Other recent developments include the rumors of a thinner high-end Macbook Pro with a secondary OLED touchscreen and Touch ID.

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