, the Mumbai-based financial advisory platform which got acquired by Newscorp last year, is announcing that it has reached a significant 900K user milestone on its platform. The company has also unveiled a fresh mobile-friendly web-design along with a few more added updates.

The announcement came as the News Corp-owned platform unveiled its full suite of new, free-to-use, data-backed personal finance advice tools, along with insightful articles and videos. Users can also sign up for the all-new BigDecisions newsletter for practical tips and calculators. helps users prudently plan for their retirement, the education of their children, assessing their life and health insurance needs, and helping them to benefit from transferring their home loans. In addition, the platform also helps users decide whether to rent or buy a home, a critical decision amid a stagnant real-estate market in India.

The platform uniquely uses Big Data, such as healthcare costs across India and sample household expense data over 20 years, to calculate likely inflation for retirement planning, while enabling users arrive at more realistic and actionable next steps with simple-to-use tools.

Detailing more on usage metric, says it has witnessed a massive 700K users coming on to its platform post the Newscorp acquisition. Further, visitor count on the platform has increased from 50K a month to over 400K a month in that same duration.

Manish Shah, co-founder and CEO at, said,

Sources of financial empowerment based on unbiased information and smart analytics have been few and far between in India. The quality of content, the wealth of impartial data backed insights and the ease of use make it an engagement worthy experience for our users who see immense value in our offerings.

Gaurav Roy, who is the co-founder and Product Head, tells me that the new platform has improved usability on smartphones, and will help his company spread in Tier-II/III cities.

The company however, isn’t putting brakes on improvisations. will further update the platform, with plans combine its data-backed insights with peer-to-peer shared user experiences(for instance, “people similar to you did this”) to enhance decision-making for its users, as well as work with banking, asset management, insurance and other financial services companies in India to create tailored solutions aimed at educating and empowering users.


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