Bangalore based food delivery startup Swiggy, has now announced its debut into the city of Kolkata as it plans a nation wide expansion of its services. Within the past 5 months, Swiggy has gulped in close to $18 Million in capital from various investors, the most recent round being a $16.5 Million one led by Nexus Venture Partners.
Swiggy, which currently operates in seven Indian cities, is also looking to get a firm hold on various territories before the end of this year. The company stated that it is for the first time, that a food delivery platform with in house logistics services has set shop in Kolkata. Swiggy has initially partnered with 70 restaurants situated in South Kolkata.
The company has also hired close to 50 delivery personnel to delivery in the South locality and each one has been provided with a smartphone.
One of the key features of the platform is its live tracking facility. Either through its website or its mobile application, users can track the location of the delivery executive.
Ensuring promise of a hassle free delivery, Swiggy has committed itself to a 30 to 45 minute order and delivery processing time frame. Swiggy has also kept out the ordering obstacles like the minimum order policy, for all its partnering restaurants.
For now Swiggy will operate within the 10 square kilometer radius of the South Zone in Kolkata. Some of the top restaurants in the locality such as Koshe Kosha, Aminia, Balaram Mullick and Radharam Mullick have partrned with the food delivery platform. The South Zone loalities of Gariahat, Balligunje, Tolligunj, Hazra, and Jadavpur among others will be the functional areas for its initial operations. The company will soon expand its operations to all the four corners of the city in the coming weeks.
Nandan Reddy, Co-Founder of Swiggy said,
We have initially launched our operations in South Kolkata given the great culture of food appreciation and staggering variety available in the area. Currently we service orders from close to 70 restaurants in the region and are looking forward to tying up with more popular restaurants and prominent food chains in the coming months.
The Swiggy app is available for download on iOS and Android and features a detailed, user friendly interface. The app also allows users to rate and post their recommendations on any of the items on the list.
The company has currently focused on logistics of the food delivery model and is one among the many in the relentlessly expanding sector, which is estimated to be worth $50 billion and is projected to grow at a rate of 15-20% annually.