Much to the delight of Indian sellers on Amazon’s India platform, the U.S. e-commerce giant has now announced, that sellers on its India platform will be able to market and sell their products in the U.S. and U.K. via Amazon’s respective country platform.

As a part of its Global Seller Program in India, Amazon is currently extending two products – Selling on Amazon (SOA) and Fulfillment By Amazon (FBA) to businesses of all sizes and scale, providing them exposure to hundreds of millions of customers globally starting with listing on and

To start with, the program allows exporting products in the Apparel, Home Furnishing (including Indian Handicrafts), Jewelry, Books, Collectibles, Sporting Goods, Handbags, Shoes and Health and Beauty products categories. Manufacturers and local brands can now seamlessly export their creations across all of these categories via their seller accounts.

Chad Goelzer, Amazon’s Global Sales Director says,

Our Global Selling Program in India is designed to assist Indian manufacturers and businesses to grow their business by leveraging Amazon’s state-of-the-art technology, world class logistics infrastructure and customer service expertise.

To help local sellers familiarise with Amazon’s Global Sellers Porgram, the company will provide local enablement solutions through verified third party service providers. These initiatives include logistics partners, tax consultants and compliance experts to make the process of global selling smooth and friction-free.

Apart from this, to help manufacturers and businesses acquaint themselves with the tastes and preferences of the local country where they are selling and launch relevant selection, Amazon’s global selling team will help them understand local demand patterns, while also helping sellers improve the discoverability of their products on each marketplace.

As of now, Amazon is letting Indian sellers sell their products in the U.S. and U.K. markets. As for other major amazon markets like Australia, Brazil, China and others, the company hasn’t laid down any specific guidelines.


Leave a Reply

Your email address will not be published.