Pushing up its re-invigorated focus on TV further up, Apple is now planning to launch its own dedicated online streaming TV service, which could boast of as many as 25 new channels in beginning, WSJ reports.

The report further says, that Apple is already in talks with programmers for its service, and it could launch the same by this fall. The new service, which is expected to boast of 25 new channels, could be anchored by broadcasters like ABC, CBS and Fox.

The announcement comes just days after Apple announced, that it wil be the exclusive first digital TV partner for HBO Now, which is HBO’s dedicated streaming service coming to Apple TV and iOS devices at $15 per month, starting this April.

However, WSJ further reported, that the Cupertino giant may not include content from NBC Universal, due to a previous spat between itself and NBC parent-Comcast Corp.

While the service, as per reports, is still quite a long time away from its public launch, but it must have already sounded an alarm bell to online streaming companies, who have been advantage so far, due to Apple’s negligence towards its Television business.

The news also comes at just the right time, considering that Apple had slashed Apple TV’s price tag to just $69, that too bundled with subscription to HBO Now. That alone, has already led to significant spike in sales and traction for Apple TV.


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