Facebook today unveiled its earnings for the fourth quarter of 2014 in the quarterly earnings report. The social networking giant was successful in beating Wall Street estimates by scoring $3.85 Billion in revenue against the expected $3.78 Billion.
As for the user base, Facebook now has 1.393 billion users, which is robust 3.18% increase quarter over quarter. Though this is almost a percentage more than Q3’s 2.2% but it is still slower than Q2’s 3.125%. The company brought in $0.54 EPS on $3.85 billion in revenue.
Mobile’s share in Facebook’s revenue grew up from 66% in last quarter to 69% this quarter, thus re-affirming the fact that the company is reaping in money, more firmly through its mobile platform.
The social network now has 890 million daily users, 1.19 billion mobile monthly users (up 6.2%), and 745 million daily mobile users (up 5.97%). Interestingly, mobile-only users went up to a staggering 526 Million, which represents a 15.3% increase Q-o-Q.
Taking into account the entire 2014, Facebook earned $12.47 billion, an increase of 58% year-over-year, with daily users going up by a good 18% from 757 million in 2013 to well over a billion in 2014. Total users were up by 13% from 1.23 billion at the end of 2013.
As for the other financial aspects of Facebook’s earning report, the company hit $2.72 billion in GAAP costs and expenses and $1.13 billion in GAAP income.
On announcing the quarterly report, CEO Mark Zuckerberg said,
We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world.
Facebook also spent 2014 in getting in more partners for its exclusive video offering. It partnered with the NFL in a first-of-its-kind partnership, to make its own video platform, much more attractive to potential advertisers.
The company also introduced ‘Facebook at Work’ to allow companies to design their own, in-house business social network. Facebook reported that it hasn’t earned any revenue so far from the service.
