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Google organizes its global enterprise event ‘Atmosphere 2016’ in India, puts spotlight on its smart, modern and secure products

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Google is one of the key companies to provide all major enterprise services that enable customers to grow their businesses. In order to expand more on its benefits and boost the adoption rate, the company has brought its global enterprise event ‘Atmosphere 2016’ to India.

The event which saw participation from over 2,000 business leaders — in person and over livestream — was held today in Mumbai for the first time.

Google took center-stage at the conference to showcase its smart, modern and secure offerings that enable customers to take advantage of digital technologies. It’s enterprise offerings comprise of a full array of communication and productivity apps, including apps for application hosting, data analysis and infrastructure, required for daily IT needs. India is also one of the largest users of Android and Chrome devices, even in workplaces.

The event was also graced by the presence of senior officials from Flipkart, Hero MotoCorp, PwC and Mahindra’s startup arm – SmartShift. Each of them shared their story about the adoption of Google Apps and how it has helped their teams connect and work more closely. SmartShift also added that it has employing the services of Google’s Cloud Platform to power its logistics service throughout the country.

Furthermore, Google said that it is also focused on building and providing a seamless experience from desktop to mobile. It has fairly supportive and accommodative of the needs of digitals businesses to build a collaborative, connected and integrated suite of tools. And continuing the same, it now focusing on heavy investments in its cloud platform and machine learning tools to empower companies to identify opportunities, service customers and manage risks.

According to a study, over 70 per cent of Indian websites with a .in domain are using the company’s enterprise technologies. The varied businesses using these services span across a range of industries, including retail, consumer goods, healthcare and financial services. Google also sighted the example of new-age Indian startups Ola and Flipkart who’ve been using its enterprise services since their inception. Other key customers in India include the likes of Air Asia, Dalmia Cements, Dmart, Hiranandani, Jindal Steel, Go Air, Yatra, among others.


A hands-on guy fascinated by new apps, technologies and enterprise products.

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