digital advertising

YouTube launches ‘Youtube Select’ to tap into ad revenue through viewers who screen content on TV

In an effort directed at more lucrative advertising, YouTube has launched a programme to reach more valuable viewers who watch content on TV screens. The move comes at…

Chinese Firm Cheetah Mobile Is Bringing Its Ad Platform To India

Kingsoft subsidiary and popular mobile app maker Cheetah Mobile, has announced its foray into India’s ad sector by launching its ad platform in the country. Cheetah Mobile, which…