Launched in 2018, Realme emerged as one of the fastest-growing smartphone brands in the pandemic year 2020 displaying 22% YOY growth which seems unrealistic when compared to other smartphone companies. Even globally, the brand achieved a record feat of shipping 100 million smartphones in just 37 months which earned them the title of the fastest- growing smartphone brand in the world for five consecutive quarters.
If you are looking to purchase Realme phones, here are some of the reasons why you should consider this brand as it is the fastest growing brand in India:
- Innovation focus
With an aggressive go-to-market strategy, this is one brand which consistently launched a host of industry-first features such as 64MP quad camera. Due to the abilities in cutting-edge technologies of smartphones coupled with IoT, Realme can present trendsetting technologies, features and experiences that speak to the needs and wants of smartphone users. The upcoming Realme Flash is touted to be the world’s first Android phone with magnetic wireless charging which is similar to Apple’s MagSafe wireless charging technology, which will set a new benchmark on this already ambitious journey.
- Price-to-Quality ratio
Realme is one of the first brands to understand the price-sensitive nature of the Indian market. In a market where approximately 85% of users reside in the under 20000 price segment, Realme smartphones in the number series, C series and Narzo series are aggressively targeting customers at this price-point. The entry- level C-series and gaming Narzo-series, both positioned in the low-end markets of under 15000 were key contributors to Realme’s soaring success in 2020. The recently launched Realme GT in the premium segment is further testimony to how the brand is relentlessly looking to give customers a cost advantage. This is one of the cheapest 5G phones to sport the most celebrated Snapdragon 888 processor and a plethora of flagship features.
- Focus on India
Realme often refers to itself as an ‘Indian start-up with a global presence’. India alone contributes to over 50% of its global sales which is why the company always launches new smartphones in India before taking them to different geographies. Realme became the first brand to have launched India’s first 5G smartphone, the Realme X50 Pro 5G in 2020. Another noteworthy point to mention here is their localization strategies. Over 60% of their smartphone components such as screens, batteries and internal structures are purchased and made in India. Realme’s commitment to the success of the ‘Make in India’ initiative is evident in the manufacturing facility at Noida which has created over 10000 jobs for locals.
- Customer understanding
Realme is one of the few brands that have their ears close to the ground when it comes to customer buying preferences. The company listens to customer pain-points closely and is able to design offerings in their smartphones which are able to serve customers at various price-points. In the pandemic stricken year, Realme amplified their R&D investments to look at every possible effort to bring value offerings to customers which wouldn’t burn a hole in their pockets. Take for instance the newly launched Realme X7 max which is packed with specifications tailor-made for gaming such as Dimensity 800U 5G processor, 50W Super Dart charge (100% charging in flat 47 minutes), 6.4 inch full AMOLED screen with 180Hz high touch sampling rate, five-dimensional Copper Liquid cooling system to name a few.
- Youth-centric, trend-setting products
India is an important market for Realme due to its growing young population. Realme’s marketing efforts are mostly directed to the Gen Z and millennial age groups and has emerged as the darling brand for young budget buyers who are looking for feature-rich phones at a worthy price. They also understand that phone cameras are one of the most sought-after features with the youth which had led them to launch many camera centric phones like the Realme X50 Pro, Realme X3 Super zoom and Realme 8 pro. And for young gaming enthusiasts, the Realme Narzo 30 is another popular phone like the Realme X7, which seeks high performance and gaming specs in affordable handsets.
- Hybrid selling strategy
Unlike other Chinese players like Vivo and Oppo, which are offline-focused with investments in channel marketing and offline distribution, Realme has always focused on online from the start. It is now looking to expand its offline presence this year with the addition of 500 brick-and-mortar stores in 2021. Additionally, the company is also planning on partnering with other retailers to sell some of its products in the lifestyle segment.
- Accessories and wearables
In 2020, Realme expanded into other categories, with more diversified products at competitive prices after getting a strong grip in the smartphone space. The Realme Watch, Realme Air Neos ear plugs, Realme Band for fitness tracking which were competitively priced are examples of some of the newly launched lifestyle gadgets which are receiving a positive reception from the youth of India.
Realme phones offer a compelling price/performance balance focusing on incorporating premium features into a smartphone at a price point you wouldn’t fathom, whether that includes budget phones like the Realme X7 that surpass expectations, or flagship killers like the Realme GT that rival Samsung’s best. As India’s fastest growing brand with strong brand presence and exciting 5G offerings under its sleeve, you should definitely consider upgrading your phone to a Realme smartphone during your next purchase.