Artificial intelligence (AI) is a subject that everyone wants to know about right now, but some industries have already found it more useful than others. In the case of the rapidly growing online casino industry, what uses have been found for AI and what other advances might we expect to see in the future?

To Create New Games

Enter an online casino and you’ll see a huge range of diverse games such as slots, blackjack, and roulette. Focusing on slots, we see themes covering the likes of ancient Egypt, wild animals, and retro-style games. With hundreds of slots covering these and other areas, we can see that the scope and diversity of themes in this industry are important attributes, so the idea of using AI to create new games could be a way of increasing the number of games even further.

AI in game development is mainly used for things like image enhancement and game-level generation. For instance, the use of procedural content generation is what now allows developers to create games with an infinite number of randomly-generated worlds. While this might not seem necessary for casino games, it’s worth considering whether the ability to instantly produce a huge amount of random content might be useful in this industry, to give a greater variety of bonus games or to add more levels to a game.

To Boost Customer Service

AI has also been widely used in chatbots, as a way of giving clients fast access to information without having to wait on a human advisor. This is utilised in many different industries, with audio input often used and the ability to carry out a conversation with follow-up questions. Google is said to be considering releasing an AI chatbot for internet searches and we can already see chatbots used on many casino sites, allowing players to quickly find out about issues such as bonuses and withdrawal options.

Perhaps casino operators will take this a step further in the future and use chatbots during games, either to replace the human dealer or to work alongside them. This would give players fast access to the rules and to details of the types of bets that they can make or how the game is progressing. We’ve already seen that some players prefer live human dealer games while others like computer-generated tables, so this could provide a third option for players.

Finally, another potential advantage of AI is that it could allow casinos to quickly analyse and interpret a huge amount of information. The results could then be used in a number of ways, such as to find out which games are most successful and meet people’s expectations, or to personalise the whole experience.

This could mean that a player gets a notification to let them know when certain conditions are met. For example, if they tend to play progressive jackpot slots, then when the prize reaches a certain level, or if their funds are at a level where they normally take a break. Ideally, players could set their own conditions and then amend them as they play.

It seems certain that AI will become more widely used by casinos in the next few years, and the areas we’ve looked at are maybe going to be among the most important. However, since AI is a fast-moving type of technology, it’s possible that other ways to incorporate it and help players will be found, perhaps even by the AI itself.