If the ecommerce war between Flipkart (now Walmart) and Amazon India wasn’t enough, the two could soon battle it out in the video streaming domain as well. According to a report coming in from Network18, Flipkart is now planning to launch its own video streaming platform, just days ahead of the festival of Diwali. Needless to say, this will be a measure to take on Amazon Prime in specific, and the video streaming market in general.
A source close to the development told Network18, that “Video was missing, and we will have it soon. Video has its own merits in a country that lives and breathes cinema”. Apparently, this new video streaming service will be available to Flipkart’s Plus users only for now.
Flipkart Plus is the ecommerce platform’s rewards and loyalty programme like Amazon’s Prime membership, which offers faster shipping and exclusive deals. The only difference between Flipkart Plus and Prime is that the latter offers video content as well, in addition to music.