FitBit have launched an affordable version of their new smartwatch aimed at improving market viability and popularity. The company announced stripped-down versions of the Versa and the Ace that are up to $40 cheaper than their predecessors.
The Versa Lite now starts at $160 instead of the usual $200. Despite the name, the new model retains its physical appearance from its predecessor. it runs on Fitbit OS, and it offers sleep and exercise trackers. The smartwatch won’t be distributed with NFC, swim laps / floor climb counts, music playback, and Wi-Fi. It also loses the volume buttons as they’re no music playing capabilities.
“Since founding Fitbit almost 12 years ago, we’ve focused on making health fun and achievable for everyone – regardless of fitness level or goals,” said James Park, co-founder and CEO of Fitbit in a statement. “Bringing more users to the wearables category and growing our community of active users is a critical part of our strategy,” said Park.
FitBit also announced new versions of their cheaper trackers to compete with rivals.
The Fitbit HR, priced at $100, is capable of tracking heart rate and the $70 Ace 2 can track activity in children as young as 6 years old. The FitBit App also received a major makeover. The new design is aimed at help users view and understand their health and fitness stats, and log user data.
FitBit look to defend their position as the second largest smartphone manufacturers and look to compete with Apple and Samsung for fitness wearables.