Along with introducing its latest next-gen flagship devices — Galaxy S8 and Galaxy S8+, Samsung also announced a partnership with Visa, widening the scope of its mobile payments platform Samsung Pay. With the invasion of Visa in its app-based ecosystem, Samsung Pay users will be able to process payments via a new ‘Visa Checkout’ option, to roll out later this year.
This will make the system more convenient and adaptable for users, hence leveraging their online payment experience. All you would require is a fingerprint authentication-enabled Samsung device. You’ll be able to click the Visa Checkout/Samsung Pay co-branded button and touch the fingerprint sensor and the payment will proceed immediately. Thus, with the option of Visa checkout, you’ll no longer be compelled to enter a username and password for each purchase.
However, this option would only be available at stores wherein merchants accept the Visa Checkout option. The other pre-requisites include having a Samsung Pay compatible device and the app itself.
Speaking in a similar context, Jim McCarthy, Executive Vice President, Innovation and Strategic partnerships, Visa Inc. said,
The days of filling out long forms or remembering usernames to make online purchases are continuing to wind down, as options like Visa Checkout’s open platform become accessible on hundreds of thousands of merchant sites and companies like Samsung see the value in simplifying the process for both consumers and merchants.
With the said move, Samsung seeks to strengthen its payment service positioning itself against the likes of Apple Pay and Android Pay. The company has already given a tough blow to the mentioned names by debuting its service in India, the past week. And the Korean giant made the payment service truly useful for our country’s populace by pulling in Paytm and UPI support.
In India, the application has been rolled out with support for leading banks including Axis Bank, HDFC Bank, ICICI Bank, SBI, and Standard Chartered Bank. Samsung previously said that it was engaged in talks with Citibank and American Express, both of them further managed to board the bank list on the app as well. Including India, which seems to be a very lucrative market for Samsung, the payment service is now available in 13 countries — Australia, Brazil, Canada, China, Russia, Malaysia, Puerto Rico, Singapore, South Korea, Spain, Thailand, and the United States.
