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Social Media has taken e-sports right up on their shoulders.There is a lot of content, it is live, its highly compatible with the millennial. All the right reasons. Along the same,  Twitter said that it has struck up a partnership with ESL and DreamHack, that will make over  1,500 hours of eSports competitions, available to user for live viewing using its platform.

eSports has seen a surge of interest fairly recently. However, with dedicated services like Twitch continuously streaming out gameplay, it has grown until today, when eSports is expected to touch the billion dollar figure very soon. Twitter, or other media platforms in that matter, weren’t really able to do much in the beginning with YouTube and Twitch conveniently dividing most eSports watching population between themselves. With live videos though, things are on a different setting altogether.

Meanwhile, Twitter has also asked ESL to create some original content for its platform. This will also include a weekly 30-minute show that includes highlights and behind-the-scenes footage. The company hopes that all this will be able to get game addicts to start looking at Twitter in a new light.

The streams are slated to begin tomorrow. There will be ESL’s Intel Extreme Masters Katowice , gamers competing on “StarCraft II and so on. The DreamHack event is pretty cool to and will see several titles, including “Counter-Strike: Global Offensive,” “StarCraft II,” “Street Fighter V,” and “Hearthstone.”  However, this will take place near the end of the next month.

Fans can access their favorite streams with ease using the Twitter app or the following dedicated websites:

Meanwhile, Twitter will be selling advertisements within these live videos as well. So yeah, the company is playing an all to profitable games of its own as well.

Speaking on the topic, Anthony Noto, COO at Twitter, said :

Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content. By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter

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