freecharge, google play

Following in the footsteps of Paytm, it arch-nemesis FreeCharge has today also announced the arrival of Google Play recharge codes on its digital payments platform. You can access this new category both on the phone app and website, starting today.

This is refreshing news for those who’re in favor of digital transactions but have been unable to connect their bank accounts or cards to the Google Play Store. You can now use FreeCharge to purchase coupons for the required value and redeem them to purchase content inside an app or the store itself.

FreeCharge customers, if you’re one, will have to select the ‘Google Play’ option on the app or website to purchase the recharge code. After choosing the said option, you’ll be prompted to input your mobile number and desired amount. Then, you’ll need to complete the payment to successfully receive the recharge code. The customers will receive the recharge code instantaneously.

These recharge codes can be redeemed on the Google Play Store to purchase games, movies, books, apps and other paid content. You’ll just need to copy the recharge code sent to you at your registered e-mail or mobile and then past it within the ‘redeem’ option on the Play Store. It can be found within the hamburger menu on the left side, just below the Account option.

Speaking on the said launch, Sudeep Tandon, Chief Business Officer at FreeCharge, said,

At FreeCharge, our endeavour remains to diversify the payment categories for our consumers. This is another step towards expanding our swift and secure payment experience for more and more frequent transactions. We are delighted to bring the expansive media consumption, services, apps and entertainment options Google Play Store offers, to FreeCharge users.

Himanshu Pujara, Managing Director, Euronet Services India Pvt. Ltd., shared,

Globally, Euronet Worldwide has been working with Google for distribution of Google Play Cards. With this launch, a digital form of this product ‘Google Play Recharge Code’ is now available to Indian consumers via the Freecharge Mobile App and Website and Euronet will power and process these transactions.

Though demonetisation pushed us towards cashless or digital transactions and Freecharge got a definite boost in their usage and downloads. But the Snapdeal-owned company still needs to continually work on their offerings to one up Paytm, who is dominating the market. Paytm has recently also announced the impending launch of its Payments Bank. The latter is, thus, looking to alleviate financial gap in the society by acting as a banking solution and connecting users to their payment products.

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