Singapore-based internet provider MyRepublic is setting its sights on the Australian market. Established in 2011, MyRepublic aimed to leverage Singapore’s exciting Next Gen National Broadband Network (NBN) rollout— the first of many NBNs happening in the Asia Pacific region. Today, the company is best known for launching Singapore and South Asia’s first 1Gbps fibre broadband plan under S$50.

MyRepublic provides ultra-fast internet service to over 50,000 homes and businesses in Singapore. Its fibre broadband services are touted to have speeds of up to 100Mbps, raising the rank of Singapore’s internet connectivity as among the best in the world.

The company has now announced its entry into the Australian market with plans for its unlimited fibre broadband services on November 15, 2016. They will be offering a ‘true’ NBN offer that gives customers up to 100Mbps download speeds with no data limits for a flat rate of $59.95 per month. It will also engineer the traffic to ensure that customers get the best possible speed.

Claiming that the NBN hasn’t properly launched in Australia (as internet service providers) are simply offering the same services, speeds and pricing as before, MyRepublic Australia managing director Nicholas Demos said that MyRepublic services are “game changing” because they are designed specifically for the NBN.

The NBN in Australia really hasn’t launched, and we plan to launch the NBN in Australia. We’ll be the first one that we believe to have a purpose-built product for the NBN, and the terms of how we go to market will be totally different to the incumbents.

The company hopes to transform the operating terrain of the internet service providers industry in Australia, which is dominated by telecom firms Telstra, Vodafone, Virgin, and Singtel-Optus.

Customers are not utilizing different or better products across the NBN, he said, referring to a report this week by the Australian Competition and Consumer Commission (ACCC) that most NBN users are still on speeds of 25Mbps or less, despite higher speeds available.

Australia’s average internet speeds and affordability are observed to lag behind global standing, ranking them 48th on the Akamai’s State of the Internet report in 2016. MyRepublic, which will have less than 50 staff in Australia, will look to leverage a lean model with most of the personnel dedicated to local call center operations.

Pre-orders open on Friday, with the product launching nationally on November 15 across all NBN technologies except for the satellite service.

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