Teads, inventor of native video advertising and a leading outstream video marketplace, announced that it has raised $47 Million of new debt financing, from a slew of banks including BNPP, Bank of China, HSBC, Banque Palatine and BPI.
Teads is targeting M&A deals which may include smaller ad tech companies whose technology it can leverage to enrich its services to premium publishers and advertisers. Also, the deals will help it to reinforce its leading position in the video advertising industry. It has already established itself in Japan and will widen its dimensions to South-East Asia this year, and China next year. Christian Guinot, former President at MEC China, will drive the Asian operations from the newly set-up Singapore hub.
Pierre Chappaz, Teads Executive Chairman, said,
I am very pleased to see that banks are supporting our strategy to pursue M&A opportunities and strengthen our leading position as the number one video advertising marketplace in the world. This financing demonstrates the trust they have in Teads’ management capability to keep the right balance between growth and profitability.
Founded in 2011, Teads has been profitable for the last 4 years, it mentioned in an official statement. Publishers work with Teads to create brand new video inventory, monetising it through programmatic buying, their own sales force, or third parties. It is associated with some of major publishers like The Washington Post, Forbes, Mashable, Slate, The Telegraph, The Guardian, and other major media brands.
Its native video advertising solutions encompass a series of formats inserted deep into media content. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Bertrand Quesada, co-founder and CEO of Teads, commented,
We already have a strong presence in all major American and European markets, and in Japan. It is now time for us to become more deeply entrenched in the Asian markets, solidifying our worldwide operations to best serve our customers, brands, agencies, trading desks and publishers.
With a team of over 450 employees, 100 of which are in the innovation team, Teads has 26 offices across 18 countries.
