tesla, earnings

And the world goes haywire because of a tweet(again!!), as Tesla CEO Elon Musk puts forth his intentions of publishing Part 2 of his ‘Top Secret Tesla Masterplan’. This means that we could soon get some inside scoop on new projects which are in the works, but not ready for unveiling.

Musk yesterday tweeted that Tesla Motors is just about ready to share the future vision of the company. He didn’t immediately care to shed light on the details of the masterplan, but said that he will share it in the following week or so.

If you dwell into the past of Tesla Motors, you’ll realize that the announcement is very much reminiscent of the 2006 blogpost detailing the ‘Top Secret Tesla Masterplan ‘ posted by Musk. The previous post was a marketing stint, dropping some major details about an unreleased four-door family sedan that would be quite affordable. This later came to be called the (in)famous Tesla Model S.

The news, however, comes at a time when the automobile company’s practices are under question due to the recent car crashes and deaths involving the Autopilot functionality. As announced last week, a Tesla Model X driver crashed into a turnpike guard rail and lost his life. The National Highway Traffic Safety Administration (NHTSA) has taken the matter into their hands and investigating the crash — “to determine whether automated functions were in use at the time of the crash.”

While the company claims that on the basis of information that they have, they have no reason to believe that Autopilot had anything to do with the aforementioned accident. This is the second case of a car crash operating in Autopilot mode in the past 2 months.

What’s the Top Secret Masterplan 2!?

Tesla Motors has taken a whole lot of time to devise the second ‘masterplan’ for the expansion and innovations of its coveted electric car technology. If you take cues from the previous masterplan released in 2006, then one could easily expect some eye-opening insider scoop in the upcoming update.

Let’s take a look at Step 1. Elon Musk has already expressed interest in acquiring his own solar panel installation company SolarCity for $2.8 billion. Being at the helm of both companies, Musk wants to make it easy for customers to switch to clean energy while still providing the best customer experience. And how to do so?

Well, that takes us to Step 2 —  the consolidation of Tesla and SolarCity completes a full-circle of sustainable energy. Musk believes that the customers that are buying a Tesla are interested in green technology, and thus would adopt solar energy to charge their vehicles in the near future. In reply to Quartz, he shares his two cent on the integration of the two products and tweets that –

Creating a seamlessly integrated Tesla battery & solar power product that looks beautiful is the reason [for the acquisition].

Leave a Reply

Your email address will not be published. Required fields are marked *