SportsHero, Asia’s first real-time fantasy sports app and social prediction platform, has collaborated with Singapore-based YuuZoo Corp, the first social media company to be listed on the Singapore Exchange. The two companies will jointly bring SportsHero to YuuZoo’s network of over 118 million consumers across 164 countries.
The partnership aims to sway YuuZoo’s users by SportsHero’s highly engaging, gamified social sports prediction platform, which will comprise daily, weekly, and monthly prizes including autographed official jerseys of football legends Diego Maradona, Lionel Messi, and Cristiano Ronaldo – a new gaming experience for their registered users. At launch, daily average user engagement on SportsHero exceeded 10 minutes as per the press release. SportsHero is a platform where users can predict, interact and compete on all major sports – virtually and in real-time – to become a SportsHero.
Headquartered in Singapore and currently covering 68 countries, YuuZoo is one of the world’s fastest growing third generation social e-commerce networks with access to over 118 million registered users in 164 countries. It uniquely combines social networking, e-commerce and gaming in a mobile-optimised, fully localised tribal marketplace, where the consumer can access hundreds of tribal social networks, shops and entertainment through one single login.
Thomas Zilliacus, Co-founder and Executive Chairman of YuuZoo expressed his excitement saying,
We believe SportsHero complements YuuZoo and Circle of Champions and we’re pleased to be bringing this new dynamic, fun, and addictive and gamified mobile sports experience to a global audience.
The Sports Fantasy App is formed under Singapore’s MyHero, which also owns and develops TradeHero. TradeHero has been ranked the world’s 1st finance app in over 91 countries with over 8 million users. Launched in May 2016, the company plans to get listed on the Australian Securities Exchange (ASX) through a conditional and staged reverse takeover of Nevada Iron (NVI), marketing itself through YuuZoo’s franchisee and partner platforms. SportsHero has rolled out native user log-in support for YuuZoo registered users.
Dinesh Bhatia, CEO of SportsHero commenting on the news said,
With YuuZoo, we’re now able to take SportsHero to millions more people across hundreds of countries, continuing to realise our vision of being the leading mobile-first social network dedicated to sports.
Through the partnership, SportsHero and YuuZoo aim connect to the rise of daily fantasy sports (DFS). In 2015 in the US alone, 1.5 million people paid more than US$3.7 billion in DFS tournament entry fees, according to Legal Sports Report. Smartphones globally generated gaming revenues of US11.93 billion, according to Statista, of which contributions from eSports and fantasy sports are on a rise.
