To enhance perhaps “the most critical” part of its business, Google announced today that it is updating the way its AdWords work, adding that the service will now be more mobile-friendly. The announcement of the new features came along with Google’s claim that trillions of searches have taken place on Google and over half of those searches happen on mobile.
The advertising tools of the world’s largest search giant will now have a majority of new features that will enhance user-experience and allow firms to place and showcase their ads better. According to Google, location-based mobile searches are one of the faster growing services the company provides with an astounding rate of 50 percent quicker than other searches. Taking this into account, the company has now come up with local search ads across Google.com and Google Maps that will allow users to find what they are searching for easily, locally. This means businesses can opt to place their names, services they provide etc on Google.
Sridhar Ramaswamy, Senior Vice President, Ads and Commerce wrote,
To help advertisers reach consumers searching for physical business locations, we’re introducing new local search ads across Google.com and Google Maps. Advertisers using location extensions will be able to prominently showcase their business locations when consumers search for things like “shoe store” or “car repair near me.”
When it comes to Maps, Google is also introducing what it calls “promoted pins,” that allow businesses to pay Google and make their locations highlighted on the navigation service. The service was previously available in Japan, but we never saw it reach mainstream usage.
Text-based mobile advertisers will also love to know that the company has increased the 25-character headline-limit to 30 and the 35-character description line is getting upgraded to 80-characters. This, the company says, is because they’ve found that more preview information increases clickthrough rates by 20%. Even graphics will see an improvement.
The company also say that since AdWords store visits were introduced two years ago, advertisers have measured over 1 billion store visits globally. The announcement of the new features came along with Google’s claim that trillions of searches have taken place on Google and over half of those searches happen on mobile.