The Wedding Brigade, an online wedding shopping platform which targets India’s colossal wedding celebrations market, has raised close to Rs. 4 crore in its pre-Series A round from early stage venture capital firm Blume Ventures, along with participation from other angel investors.

The newly raised capital will be primarily deployed towards enhancing product and services offerings. It will also spend money on growth activities and acquiring talent. It is also likely to expand its operations to other cities such as Bengaluru, Hyderabad, and Chennai and introduce new categories such as photographers, caterers and more.

Commenting about the funding, Sanna Vohra, founder of the company said:

This round will be used to expand our team in Delhi and Mumbai spend on marketing to make sure that we reach more users. We don’t want to be just another marketplace because there is a lot of uncertainty in third party services among users.

The Wedding Brigade was earlier known as Indear and was founded by Sanna Vohra in November 2014. It let users purchase wedding apparel, jewellery, gifts and other essentials from one single platform.

The company aggregates content, products and services directly from wedding vendors and designers, and organizes it in an innovative manner in order to simplify the wedding planning process.

Similar to Pinterest, users can pin their favorite content on boards and share the same with their family. Users can also know the source of the content and contact vendors directly. Besides this, users can also book all wedding-related services through the platform – from venues, to makeup & mehendi artists, to photographers and more.

The startup has also recently introduced a services marketplace, which enables users to book venues, hair and make-up artists and mehendi artists online, or through its free expert concierge service. The platform has been launched for users in Mumbai and Delhi, and will soon expand to other cities such as Bengaluru, Hyderabad, and Chennai as well as introduce new categories such as photographers, caterers and more.

According to Sajid Fazalbhoy, Principal at Blume Ventures, wedding is the second largest expense for any Indian family post purchase of a home. He further said,

Though the market opportunity is huge, it is being served by a few small fragmented players.

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