In a bid to provide an equal platform for women on its network, Google owned YouTube announced earlier today that it is launching two new programs that will encourage more women to speak up through its network.

The company through this initiative, will fund and promote content created by women on its platform. YouTube has already released videos made by women from across the globe, including those created by Anna Akana, Alexys Fleming, Julia Veiga Faria, Em Ford and Kuma Miki among others.

These women, working as the Creative Directors produced the videos promoting gender equality. Shot across YouTube Spaces – the video platform’s flagship studios – in Los Angeles, London, Tokyo, New York, Sao Paulo, and Berlin; YouTube stated that the studios provided a perfect platform for these women to go out and express themselves. The company stated that it endeavours to encourage more women to make their voices heard through its initiative.

YouTube has also partnered with the United Nations to push this initiative further. The UN as part of this initiative has named seven female YouTube creators as ‘change ambassadors’. According to UN, these women through YouTube have propagated the idea of gender equality.

The seven women who have been chosen as the change ambassadors are the video creators Ingrid Nilsen, Jackie Aina, Yuya,Taty Ferreira, Hayla Ghazal, Louise Pentland, and Chika Yoshida. These women will be working with the UN to create videos that bring a change in the mind-set of this patriarchal society.

Alongside its partnership with the UN, YouTube has also collaborated with the Geena Davis Institute on Gender in Media, a non-profit organisation aimed towards improving the depictions of women on screen and providing more opportunity for them in the creative department.

YouTube has timed the launch of its initiative to perfection. With the International Women’s Day being celebrated on March 8, YouTube’s initiative has the potential to reach out to more people amidst the rising demand to bridge the gender barrier.

We need more strong female voices represented in media so that this gender balance becomes normal to the young girls who are turning on their screens. By taking this step to empower and represent more female voices on YouTube, I hope that more young girls and women around the world can be inspired to be part of the creative community,

stated Geena Davis.

The content created by women will be released starting today on the YouTube Spaces channel. The videos will, in general, speak about women as a workforce, prominent women in history, while also indulging in topics such as health, science, music and comedy.

A few names who will be creating videos as part of this initiative include Michelle Phan, GloZell, Ali Brustofski, Flavia Calina, Olhos de Nuvens, Ochikeron, mirellativegal and others.


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