Affimity, a Bangalore-based social networking platform, has raised $1.2 million in its seed funding round from a group of angel investors and founders based in Silicon Valley. However, the company has not disclosed the names of the investors.

With the new cash coming to the company, Affimity will now expand its operations in India as well as in abroad. It is also looking to strengthen its team by hiring new and talented people.

Founded in 2014 by Venkata Ramana, Amar J Singh and Parveen Mittal, Affimity provides a platform for like-minded people to meet and engage with. With its channel-specific approach, the platform acts as an alternate social media platform for users to focus on their passion and interest.

With more than 35 channels on its platform and hundreds and thousands of mobile app downloads, the company is now aiming to reach a target of 10 million global user base by December 2016, with India contributing to about 40% of that user base.

Parveen Mittal, co-founder & Country Manager India, said,

This is an exciting moment for us. We have seen a tremendous growth over the last few months, and we consider this to be the right time to scale our operations in order to strengthen our position as the number one platform of choice for anyone looking to share his interests with others.

Many start-ups have emerged to provide alternate social media and community-based interactive platforms to users in India, with little success though.

Last year, online community for doctors Pune-based Docplexus raised Rs.4.6 crore from Unicorn Ventures and Austria-based ASP Consulting. Also, outdoor activity-based Brigge raised an undisclosed amount in seed funding from The Chennai Angels (TCA).

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