AppVirality, a Hyderabad-based startup which provides plug-and-play growth hacking toolkit for mobile apps, has raised $500,000 in a fresh round of funding from Click Labs, Google’s Rajan Anandan, Bikky Khosla and 16 other angel investors.

Apart from Click Labs, Rajan Anandan and Bikky Khosla, other investors who invested in this round, include Brijesh Kumar Agrawal (Founder, IndiaMart), Aloke Bajpai & Rajnish Kumar (Founders, iXiGO), Krishna K Mehra (Founder, Capillary), HT Ventures LLC, Maxence Cacheux, Gaurav Lochan, Jocelyn Goldfein, Aditya Vuchi (Founder, Zippr), Gaurav Agarwal (Co-founder, 1MG), Rimpal Chawla, Munish Jauhar, Shashank Mehrotra, Vikram Chalana, Aakash Singal and Shashank Mehrotra.

This newly raised funding will help the company grow its product and expand its services to other regions as well. Earlier, the company had raised $465,000 in seed funding from seven investors.

Founded in 2014 by Laxman Papineni and Ram Papineni, AppVirality  is a plug and play growth hacking toolkit for mobile apps, that helps app developers in identifying and implementing the right growth techniques without having to code. The start-up currently offers two growth techniques aimed at increasing app downloads and user engagement through organic channels.

Currently, the toolkit includes growth techniques like – Uber/Airbnb like “Personalized In-App Referrals”, Customer Retention, Social Sharing, Unlock premium, among others. It recognizes Quikr, MakeMyTrip, iXigo,, Zippr, Faaso’s, zipt, etc. as its clients.

AppVirality differentiates itself from other such companies by providing a dashboard and in-depth metrics. The dashboard allows developers to run A/B tests and see analytics that show them the number of people they have reached through each tool and the number of downloads and revenue it has generated.

Laxman Papineni, co-founder and CEO of the company, said,

AppVirality’s dramatic growth has been driven by increased demand by app developers, who understand and value our technology. With this investment, the company plans to focus more on product innovation and customer satisfaction, while increasing the team size from 12 to 25 in next 12 months.

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