Instagram, in a blog post today, has announced that it has reached over 400 Million users on its platform, larger than what Twitter has dreadfully amassed (316 Million) and almost half of its parent giant, Facebook.
Whats even more interesting is the fact that Instagram has achieved this just nine months after clocking in 300 Million users on its platform. This growth rate has surpassed Instagram’s own expectation, as is evident from this old projection chart (via TechCrunch) :
Here’s what Instagram has to say on reaching this milestone,
We are thrilled to announce that the Instagram community has grown to more than 400 million strong. While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.
The company also highlighted that it has 75% of users are using the app sitting outside the U.S. That means, over 300 Million people outside the US (most notably in emerging markets) are using Instagram, which is a notable achievement, considering it is an app-only service.
Among the last 100 million to join, more than half live in Europe and Asia. The countries that added the most Instagrammers include Brazil, Japan and Indonesia.
The team at Instagram says,
Our community has evolved to be even more global, with more than 75 percent living outside of the US. To all the new Instagrammers: welcome!
What has also been — rather unexpectedly — successful for Instagram is its advertising strategy. While many were worried that ads would scare away users and result in a drop in user-base, Instagram’s current figures could would be a sure shot encouraging sign for advertisers, who have had a negative outlook ever since saturation started appearing on Facebook and dismal ad revenues for Twitter.