Online test preparation segment is heating up in India — both in terms of number of startups coming up and money being pushed in. It hence becomes hugely difficult for a startup in this edtech sector, to differentiate itself from the rest with a unique point of its own. OnlineTyari however, with its vernacular approach, has convinced investors decently enough to grab a $750K cheque for scaling up growth.
OnlineTyari is a mobile only platform, offering students with test preparation materials for some of India’s toughest entrance exams including Civil Services, Banking Services, UPSC, GATE and State Government jobs.
However, what separates this edtech startup from the rest, is its comprehensive multilingual approach. Providing content in vernacular languages is a must in India right now, considering that a vast majority of students hail from Tier II/III cities feel more comfortable when content is presented to them in their own native language.
This very idea has attracted a $750K investment for OnlineTyaari, from the likes of T V Mohnadas Pai, 500 Startups, Tandem Capital, Vikram Chachra of Eight Capital and Aloke Bajpai, Co-founder & CEO of IxIgo.
With 300 million English-speaking Indians, and double that number with a regional language, the demand for educational content across the language spectrum is tremendous.
said Mohandas Pai
The platform functions in a pretty easy-to-use-manner. People buy question banks, online tests, articles and e-books on the platform in either Hindi or English and also collate notes to prepare for competitive examinations. The platform basically aggregates content from a host of test preparation centres, alomg with providing its own content.
OnlineTyari aims to revolutionise the $20bn market need for education services in India. This is our contribution towards bringing literacy and livelihood to everyone and towards achieving a truly inclusive Digital India Mission.
says Vipin Agarwal, Co-founder & CEO
Prior to OnlineTyari, Vipin founded and ran enMarkit.com – a customer intelligence platform to assist ecommerce companies in India and Singapore.
As for traction, OnlineTyari already has a whopping 2 Million app installs on both Android and Windows. The platform also has a daily active user base of more than 200K users across India. The app caters largely to the vernacular speaking population of India and is currently available in Hindi and English. The company plans to make the platform available in other languages soon.
Funding amount revised after company clarification — misreporting on company’s end