Google has just announced a new logo. And it isn’t just the logo which has changed, with this new logo, Google has virtually unveiled a whole new identity for itself.
In its blog post, Google writes,
Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again.
In fact, if you’re a regular visitor to Google’s official blog, you would see that the whole look is pretty much revamped, and is now more minimalistic, as compared to the rather colourful and filled up old blog look. Its a part of this new identity though, and all of Google’s products are expected to get a makeover.
So why a revamp ? Google’s logo is a thing hardly anyone would have ever complained of, even if it would have kept its very first one, the MS Word’s word-art like logo. So why a change ?
Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
And it isn’t just the logo. Google says, that today it is unveiling “a new logo and identity family” that reflects the current reality and shows you when the Google magic is working for you, even on the tiniest screens. How ? Through this new preloader which Google launched alongside the new logo :
“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you.”, says Google.
For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, that old little blue “g” icon ? Gone. Google is replacing it with a four-color “G” that matches the logo.
While this is obviusly not the first time Google is getting a new dress, the search-to-everything giant says, that it “thinks today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others”.
We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.
Founder of the The Tech Portal. Now a consulting editor for the platform. Has advised and worked with numerous early/mid-stage startups during past 5 years in various roles. You can click on his LinkedIn profile and drop in a message to get in touch.