Twitter, while is obviously not faring the best of all when it comes to userbase, seems to be running short on the exec front too. Following Dick Costolo’s departure from the post of CEO, this time its Twitter’s CCO Gabriel Stricker who is leaving the company.
While Stricker’s departure is confirmed, it is still unknown whether he’s leaving at his own will, or is being pushed out of the company. To announce his departure, Stricker, quite fittingly, replied to the tweet he made when he joined the micro-blogging site — ‘Goodbye’, tweeted Stricker.
— Gabriel Stricker (@gabrielstricker) July 16, 2015
Update : We just received a statement from a Twitter spokesperson. Here it goes :
It continues to be essential that we show the world the value of Twitter. Communications is a key component of that, and to help build toward a stronger future, we are looking now to shift our communications strategy and direction. We will be bringing in new leadership, and we thank Gabriel for his contributions.
Stricker, who also had a stint at Google, was made the Twitter’s Global head for comms, or Chief Communication Officer as they say, three years ago, when he replaced Sean Garett. No immediate successor has been announced yet, but we expect someone from the internal team to take up the role in the interim. One possible, and most likely candidate could be Carolyn Penner, who was recently given the marketing and comms charge for Twitter acquired Vine.
This re-jig (and possibly mroe to come) are important in the context that Twitter is now emerging out from being just a 140 characters micro-blogging site to more of a platform. While this transformation may be a bit rusty (has to be when you force ‘add new campaign buttons on users), having the right mix of experience at the leadership level is quintessential for a perfect transformation.
Moreover, as Twitter tries to woos users, and advertisers, and investors — all at once, it becomes even more important to have the right balance at the top.
We have mailed twitter for a statement, and will update the story once we receive one.