Already frustrated of too much advertising everywhere ? Well, if you are an HTC owner, you are in for more of that frustration. Announced via its blog yesterday, HTC will now be displaying “Native Promotions” on Blinkfeed, with these home-screen advertisements rolling out in the U.S., U.K., Germany, Taiwan, and China on a pilot basis.

So what does this precisely mean for you ? 

If you’re a BlinkFeed user located in one of the markets named above, you’ll begin to see a limited number of native, relevant promotions of sponsored apps from AdNetworks partners such as Yahoo, Twitter, and Appia, as well as HTC auto promotions for new accessories or devices.

However, since these are native ads, they would appear like any other post on Blinkfeed, thus becoming virtually unnoticeable and garnering huge revenues for advertisers.

So you want to opt-out of this ? You can’t, at least right now. However, HTC does say that it “will” be implementing a way for you to opt out of receiving these promotions. But don’t go in for that, as HTC “hopes”  displaying native and limited promotions in this way will “help you discover new and useful apps and/or products and services”. Yuup.

The current roll-out is a pilot, so right now HTC is only “testing and analyzing” the effectiveness of this particular native format implementation. As for roll-out to additional markets, HTC hasn’t provided much info on that. So HTC owner coming from regions apart from the ones mentioned above, can sit back in peace, at least for now.


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