Clubbed with a series off Apple Music announcements, Apple announced Beats 1, a new 24x 7 radio service for Apple devices, which plays music curated by “real people”, awesome DJs and a hell lot of artists. The service currently operates from three cities and is being broadcasted across the world even right now.

Beats 1, as I mentioned before, is an Apple operated radio service, which plays 24×7 across Apple devices. The service however is strikingly different from you usual radio. The entire content you listen on Beats 1 is being curated by artists, fans and musicians from all across the globe.

Beats 1 will be currently broadcasted from New York and London and will be live 24 x 7. In fact Eddy Cue says that the service is live right now itself and you can simply download the app to tune in. Eddy also showed us a demo inside Apple’s studios, wherein the entire broadcast takes place.

Beats 1 is also Apple’s attempt to becoming, what it says, a “GlobalMusic station”. Content on Beats 1 will not just include your favourite music, but also interviews, guest hosts, news, and culture.

The new stations range in genres from indie rock to classical and folk to funk, with each one expertly curated. With membership, you can skip as many songs as you like, so you can change the tune without changing the dial.

No matter where you are, you can hear the same programming as every other listener.


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