Vidooly, a video analytics startup which helps YouTube content creators, brands and multi channel networks (MCNs), to maximize their YouTube organic views through its analytics platform, has grabbed fresh funding from Bessemer Venture Partners.

Launched in the winters of 2014, Vidooly runs an analytics engine which helps artists on youtube build an audience base and earn more revenues. It does this through the software suite within its analytics, that offers features such as video tag suggestion, best time to upload, search rank analysis, competitor tracking, subscriber behaviour analysis and influencers collaboration, to name a few.

Vidooly also gives a taste of its analytics engine on its website, where in the company lists most popular YouTube channels in India, along with the most popular videos and subscriber base.

Ajay Mishra, CTO & Co-founder of Vidooly explains this approach,

Crunching data is one thing, but building a layer of technology on top of it to give intelligent insights is where the fun begins; and this is where Vidooly starts generating value for the eco-system

Youtube is currently world’s second largest search engine, next only to its parent Google, seeing over 300 hours of video content being uploaded every minute. And creating visibility in that much content is something which a lot of content creators fail to achieve, even if they offer fresh, unique content.

This becomes all the more significant with respect to India, considering the rapidly growing smartphone and Internet penetration. Internet video traffic in India is expected to grow nine-fold between 2013 and 2018, according to Cisco’s Visual Networking Index (VNI). Internet video traffic will reach 2.2 exabytes per month in 2018 or 72% of all Internet traffic in India, according to that same Cisco report.

After successfully setting up base in India, Vidooly is now eyeing expansion. Nishant Radia, co-Founder and CMO tells me,

We started from India and now are focusing on the Middle East and south-east Asia as part of our expansion because of the growing content consumption in these regions

Since it’s Beta launch in November 2014, Vidooly has added over 2000 individual YouTube channels such as Bollywood Hungama, Glamrs, along with six MCNs across the globe to their list of customers using their dashboard. A staggering 120K videos are uploaded every month through Vidooly’s network while it’s big data engine analyses 500 million plus monthly videos through its platform.

Vidooly will however face competition from YouTube itself, considering that the company just yesterday launched its own, powerful analytics platform christened ‘Music Insights’.


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