Beats X, Apple

Apple, in an official press statement, has recalled more than 200,000 Beats Pill XL speakers citing a potential fire hazard, overheating being the reason.

Consumers have been advised to stop using them immediately and the Cupertino-based company is also issuing a refund or Apple Store credit to affected customers.

Those of you who purchased the speakers should visit Apple’s Beats Pill XL Speaker Recall Program page to learn how to return the speakers to Apple. Apple will then send you a postage paid box for you to return your Pill XL speakers.

You will then receive a store credit or electronic payment for $325. Note that the speakers themselves cost $299, so the company definitely doesn’t seem to mind throwing in extra money to soothe dissatisfied customers.

The Beats Pill XL speakers were launched by by Beats by Dre in November 2013. Apple got custody of the speakers and all Beats products when it bought the company in 2014.  The aforementioned product was designed and released prior to Apple purchase.

I think this is a perfect example of Apple’s top notch customer service. Sweet customer service since they are giving refunds larger than the device costs. I think all recalls should do this. Also, it would’ve been nicer if they’d offered a replacement option, but cash back is great as well.


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