The Jaipur-based, Sequoia-backed online used cars platform CarDekho, has today announced the launch of TyreDekho.com, an exclusive online platform on the lines of CarDekho, to help consumers make informed choices about which tyres suit to their requirements and vehicle class.
The new platform hosts tyre listings for all passenger cars and bikes sold in India, information on tyre brands, products, pricing, features and dealers.
Talking about the addition of a new entrant into CarDekho’s already diversified online automotive platform business, Founder and CEO Amit Jain said,
We see the tyre replacement market for two and four wheelers as a huge area of consumer value creation. We always had customers on CarDekho.com enquiring about the ‘What, How & Where’ about tyres. TyreDekho.com is the answer to that need. We want to enable consumers to purchase tyres online.
Designed to help a visitor search for tyres online, TyreDekho helps consumers compare features across tyres, locate tyre dealers around them and identify the best prices, register for tyre change reminders, special offers and tyre news. The company plans to make delivery and fitting of tyres; a one click purchase.
The platform categorises tyres on numerous parameters, including their user ratings and popularity. Interestingly, the platform is more of a spin-off from the larger Cardekho venture, which also listed tyres as a smaller, side category.
To browse a specific tyre, you can choose to browse by your vehicle type, then select your vehicle brand and your vehicle model, and once filled, you can hit the search button which will re-direct you to the listings page.
For CarDekho, launching a Tyre-specific online platform makes quite sense. Firstly, this is will be a unique platform considering that no such online comparison portal exists as of now. Secondly, it will help car/bike owners purchase original, genuine tyres, thus saving them from buying numerous counterfeit products available in local tyre-fitting shops. The platform will also make cost-conscious Indian customers go for genuine products, something which Indians generally refrain from due to higher prices.
However, CarDekho will be aware of the fact that its other two portals, BikeDekho and PriceDekho have failed to gain any significant traction, even though they have been around for quite some time.
TyreDekho, during its initial launch, lists tyres from almost all of top tyre brands across India and Globe, including the likes of MRF, Apollo, Goodyear, Yokohama, Bridgestone, JKTyre and others.
