Google has announced that it is acquiring Timeful, makers of s smart scheduling iOS app (Android still in Beta) that intelligently drops in your day-to-day and other important events, directly into your smartphone schedule. Financial details haven’t been revealed.

Timeful has been hugely successful, specially among those who wish to see their events listed on their schedule based upon their habits. You can tell Timeful you want to exercise three times a week or that you need to call the bank by next Tuesday, and their system will make sure you get it done based on an understanding of both your schedule and your priorities.

Announcing the acquisition via a blog post, Google’s 

We’re excited about all the ways Timeful’s technology can be applied across products like Inbox, Calendar and beyond, so we can do more of the work for you and let you focus on being creative, having fun and spending time with the people you care about.

And as is already pretty much clear from Alex’s post, Google is almost definitely going to integrate Timeful with variety of Google Apps, most notably Calendar and the more recently launched Inbox.

The entire Timeful team will be joining Google, along with the slew of data scientists which the startup took away from LinkedIn. That again, is a big plus point for Google.

So what if you are an existing user of Timeful ? Fret not, the team says that existing users can continue to use timeful teh way they used to, however the team’s major focus will be towards developing “new projects” at Google. You can always export your data out of Timeful.


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