All entertainment industries have seen developments through emerging technologies. Music, film, and literature are all consumed in a variety of different ways and on a number of platforms.
The sports entertainment industry is no different and has seen a range of improvements thanks to technological developments. This includes how people watch sports, how sporting arenas are run, how athletes train, and the ways that fans can analyze and engage with different sports.
The sports technology global market value was $13.14b in 2022 and is projected to grow by over 20% annually until 2030, and one tech trend that has impacted music, movies, and sports is how we consume it. Advanced streaming allows sports fans from all around the world to enjoy a high-quality, personalized viewing experience.
This has not only improved the viewing experience of fans, but it has also provided the betting industry with a way for people to watch the games they bet on in a variety of locations.
For example, sports fans in New York are able to enjoy betting on games in Texas and make the most of in-match betting opportunities. Streaming solutions with lower latency provide uninterrupted action, making it easier for people to place their bets based on what they are watching. Of course, while sports betting in Texas itself is not legal, there are moves to introduce it in the future, as seen in this guide.
Other developing technologies help to measure performance analytics. This is another way that sports fans and gamblers can get as much information as possible about their favorite teams or athletes.
Measuring performance analytics is of far greater importance than placing bets for the athletes and coaches involved. The extensive range of data that is collected can help to provide information to improve performance and minimize the risk of injury.
Wearable tech and smart clothing can gather valuable insights in real time. They can also build a bigger picture when collated and looked at on a broader scale.
As well as analyzing performance, technology can be used to provide athletes with immersive training experiences. This helps to improve fitness and training for specific conditions.
Virtual reality implementation in tennis training can be used to scan biomechanical data, which can then be analyzed to show areas that need to be improved.
Extended Reality (XR) training can also be used to replicate real-life game scenarios. This allows athletes in high-impact sports to train with holographic experiences without physical impact or risk of injury.
The opportunity to practice tactics and skills in real-game scenarios is invaluable to players and can significantly improve performance.
While streaming sports is a great way to keep up with the action and gives you the opportunity to enjoy in-game betting, there is nothing quite like soaking up the atmosphere of a live sporting event.
Smart stadiums are making these experiences even better by providing better services, apps that make parking easy, and offering high-speed Wi-Fi connections. Live data can be presented to fans via screens and you can even avoid queues thanks to streamlined ticketing options. Ticketless and quick scan entry helps crowd management systems identify potential bottlenecks and resolve them.
Atlanta’s Mercedes-Benz Stadium is one example of smart technology being used in a stadium setting. It has over 2000 TVs and a mobile app that acts as a ‘remote control’ for the stadium’s visitors.
Fan engagement also benefits from the latest technologies with apps and blockchain technology providing clear and open communication and biometrics.
As well as improving the fans’ user experience, it also makes it easier for sports clubs to measure satisfaction and behaviors for marketing purposes.
The latest sports tech trends are all aimed at improving the user experience and athlete’s performance. The data gathered and better streaming opportunities also improve fan viewing and gambling experiences.