Running an e-commerce store can be incredibly profitable, but it’s also a cut-throat industry. Keep in mind that you can reach customers from any part of the world, and, on that same note, you’re competing with thousands of different sites.
When the market is overly saturated, it’s important to find your niche and impress customers with the level of experience you offer. Not sure how to go about it? You’ve come to the right place. Keep reading as we share all our most trusted tips and tricks.
Send Your Shipments Quickly and Accurately
Imagine you’ve spent your hard-earned money on a dress, and you expect it to arrive for a special occasion. You fork out the extra cash to pay for next-day delivery, only to see it arrives late or even damaged. We bet you won’t ever think about shopping there again. These types of mistakes that can completely ruin your relationship with your clients. Instead, partner with an expert shipping partner, like the Ryder e-commerce team at whiplash
Invest in a User-Friendly and Mobile Optimised Website
Just because you’re not investing in a brick-and-mortar doesn’t mean you don’t have to pour money into establishing an online presence. Online shopping is just as prevalent on mobile phones as it is on desktops or laptops, therefore, it’s important that you create a user-friendly website that is mobile friendly and encourages shoppers to make a purchase. For example, you don’t want it to be difficult to read the information on the screen so pick contrasting colours that are easy to digest
Train Your Staff and Offer Round-the-Clock Assistance
Think of your staff as the backbone of your company. Without capable people working for you, it’s unlikely that your business will thrive. Don’t hesitate to offer extensive training and let your employees know exactly what you expect. Customers want to feel heard by employees, especially when they have a problem. You can also install an automated AI widget that can reply to customers when nobody from the team is available
Make Sure Pictures and Descriptions Match the Product
There’s nothing more frustrating than receiving an order and being disappointed with the result. You can manage your customer expectations by ensuring all the images and descriptions match the product at hand. Make sure to hire a professional product photographer and include images from various angles. You should also write descriptions that include plenty of detail including sizes, features, benefits, and usage instructions
Overall, it’s important to offer a consistent level of experience. If only one out of five customers receive a stellar experience, it won’t reflect positively on the reputation of your company. Don’t forget how important it is to make your customers happy. Once you make a lasting impression, you’ll hopefully receive future sales and even referrals as they tell their friends about you. Always find new ways to improve your service and never hesitate to ask yourself (and your customers) which areas you could improve on.
