Days after Twitter CEO Jack Dorsey’s public announcement of banning all kinds of political advertisement on the platform, the company is now looking to introduce a new policy to tackle fake content.
Hindi, which is the most popular spoken medium in India and for being one of the largest growing market round the world, has been included among the six languages in which the inputs will be sought. Other languages include English, Arabic, Spanish, Portuguese and Japanese.
Twitter defined synthetic and manipulated media as any audio, video or image which has been altered from its actual state to mislead and deceive people. They are also referred as deepfakes or shallowfakes.
Twitter wrote in a blog post;
“When you come to Twitter to see what’s happening in the world, we want you to have context about the content you’re seeing and engaging with. Deliberate attempts to mislead or confuse people through manipulated media undermine the integrity of the conversation.”
If Twitter finds any tweet which appears to be synthetic or misleading purposely put to manipulate the viewers, it can place a notice next to it as per the new draft policy.
For such deceiving contents, it is estimated that Twitter will warn the people before they post the tweet on the platform, or post a link with the tweet clarifying viewers as to why Twitter believes the media is synthetic or manipulated.
Further, if the sincerity of the misleading content is found prone to cause some serious damage, Twitter may even remove it from the platform.
In the survey which is being conducted on the subject, Twitter will ask a few questions to the users regarding the altered media, as expected.
As for the languages not included in the survey, Twitter is working closely with local non-government authorities to ensure their perspective is spread perfectly.
We appreciate the imitative taken by Twitter on media fabrication, but it is crucial to see the resultant policies and the consideration of global perspective. Users will be able to submit their feedback up to Wednesday, Nov. 27 at 11:59 p.m. GMT.