What will come in as some respite for both Amazon and Walmart, Indian Government has extended the deadline for submission of feedback on the draft e-commerce policy by around three weeks. The new deadline is 31st March 2019. The step of deferring the deadline was taken after demands by some companies for a separate policy on data with easier sharing norms.
During the stakeholder consultation with the Department for Promotion of Industry and Internal Trade (
Adding to that was lobbying by India’s larger e-commerce brands. According to reports, representatives from Amazon, Snapdeal, Microsoft, MakeMyTrip, Reliance Industries Ltd., and eBay attended the meeting, along with trade bodies and industry associations including CII, FICCI, and CAIT. However, Google, Facebook, and Walmart (which now owns Flipkart) did not participate in the deliberations.
Last month, on
Reports indicate that Microsoft raised concerns over the restrictions on cross-border data flows. It said that the company works with startups in India developing AI products, the datasets for which are stored in centers abroad. It said that by restricting the flow of data to third parties, India’s innovative AI startups could be hurt.
On the other hand, Amazon talked about restricting the sale of counterfeit products and asked the government to come up with ways to boost exports by small manufacturers in India and also expressed its interest in sourcing products from India for the world.
The 41-page draft e-commerce policy addresses six broad issues of the e-commerce ecosystem — data, infrastructure development, e-commerce marketplaces, regulatory issues, stimulating domestic digital economy and export promotion through e-commerce.