In a bid to expand its jobs classifieds business in India, OLX Group has acquired Aasaanjobs — an online recruitment marketplace for blue and grey-collar jobs. The company says that this will help address the growing requirement of over 60 million urban workforces in India valued at over $1 billion.

Commenting on this acquisition, Tim Hilpert, CEO of OLX Markets, said:

This acquisition resonates with OLX’s commitment to grow its verticals strategically and leverage technology for better user experience on the platform. Aasaanjobs is a unique platform that uses technology and its wide reach to serve as an integrated go-to platform for recruiters. We aim to disrupt the ever-growing job market with this portal and further unify our position in the jobs classifieds market in India.

Dinesh Goel, CEO and Co-founder, Aasaanjobs, said:

As we look to scale numbers and expand to other cities, we found OLX to be a natural fit for our vision. We are excited to join the OLX team, as we look to bring more efficient solutions to this industry in partnership with India’s leading classifieds player.

Aasaanjobs was founded in 2014 and claims to be using advanced technology through its platform to enable end to end recruitment via a two-way matchmaking algorithm that filters and connects candidates whose profiles and job expectations best match employers requirements.

OLX says that its jobs category has been growing organically in India over the last couple of years. It also added that in urban centres alone, over 70 million blue/grey collar job opportunities are available each year, while the workforce stands at 60 million workers annually.

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