We all are victims. Victims of this digital age and victims of incessant, never-ending spammed promotions from brands. No matter what you do, how loud you scold that sales executive over call, block numerous numbers from your phone, you still get those promotions in your SMS inbox. Its like a deadly disease virus, that creeps into you, no matter what vaccination/protection you go for.

And while there are multiple apps claiming to make your inbox completely spam-free, non de-clutters it like the one app we are talking about today — SmartSMS.

CoolBoots Media’s SmartSMS is one of the most comprehensive and feature-rich messaging apps on Android. It is ideal for users who receive a ton of spam or promotion messages, which is almost all of us now. While it has helped hundreds of thousands of users stay distraction-free by hiding unimportant messages, SmartSMS now shares important events like bill payments, flight details, insurance payment, due dates of EMI’s etc. This ensures that you are always on top of your finances by doing virtually nothing.

SMS inbox is an important mode of communication given that all critical information is reported daily through messages. All bank transactions, credit/debit card transactions, flight bookings, movie bookings, bill payments, loyalty points, everything gets routed via SMS multiple times in a day. However, the SMS experience has not changed for so many years. With the advent of Whatsapp, FB Messenger and other chat applications, users are now conditioned for a better interface and more gratifying experiences.

It is all about enhanced experiences and in order to change the way users engage with their SMS inbox, SMARTSMS, an AI (Artificial Intelligence) powered app was introduced in December 2017. The SMARTSMS app developed by CoolBoots Media creates a superlative user experience by automatically organizing text messages without any manual input from users. It uses AI and Machine Learning principles to create a superior experience of a very important daily usage app.

Our team is constantly striving towards evolving the product and transforming it from being a valuable app to a preferred tool for daily transactions. We are looking at innovative ways to make the app more productive for our users and are regularly adding new features

says Apurva Kumar – Founder, SmartSMS

Essentially, SMARTSMS looks at addressing the basic challenges users face with an SMS inbox – spam filtering along with streamlining and calendaring events and reminders. It boasts of an integrated financial planning tool that gives a comprehensive view of your finances across banks, cards and wallets. It creates custom labels and moves senders to the labels for easy access. SmartSMS can also schedule messages to multiple users for a future date or time. You can backup messages to Google Drive and restore on any device with SmartSMS. It auto deletes spam or OTP messages (based on time) and gives a view of only unread messages.

Besides these, there are a lot of features that SMARTSMS is currently exploring such as creating personalized themes, quick notes, smart watch compatibility, creating a complete chat app and managing the SMS inbox on the web. We plan to introduce the new features soon to further enhance the Best SMS Inbox experience.

added Apurva

Solid Traction

Currently, SMARTSMS enjoys a high and consistent Google Playstore rating of 4.8 (highest in the category of apps trying to organize the SMS Inbox) with a considerable high retention rate (Day 30 organic retention of 55%). With over 350k downloads, the app has about 30,000 daily active users with an average time spent is 21+ minutes per user, per day. SMARTSMS intends to build a large and highly engaged community of users who will spend over 60+ minutes daily by 2020.

As founders, Apurva Kumar, Nitin Tomar and Vivek Sony got together to create a focused product that incorporates smart features into an SMS app depending on the consumption pattern of the user. Essentially, SmartSMS looks at addressing the basic challenges users face with an SMS inbox – spam filtering along with streamlining and calendaring events and reminders. It boasts of an integrated financial planning tool that gives a comprehensive view of your finances across banks, cards and wallets. It creates custom labels and moves senders to the labels for easy access. It can also schedule messages to multiple users for a future date or time. You can backup messages to Google Drive and restore on any device with SmartSMS. It auto deletes spam or OTP messages (based on time) and gives a view of only unread messages.

The team stays focussed on the product by introducing more and more features and enhancing the SMS inbox. With detailed user personas and data insights available SmartSMS is equipped with state-of-the-art targeting to pitch products and solutions to the transacting audiences.

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