Verizon bought Yahoo — or at least most of it — last year. And then it promptly merged it with AOL to create a brand new company called Oath. And now, it seems like the telecom and communications major is re-branding all of its media properties under a new banner.
According to a statement issued by Verizon CEO Guru Gowrappan, the company’s collective media outlets will soon be called the Verizon Media Group.
This rechristening will go into effect starting 2019, and the new company will include Verizon’s consumer and business-focused groups, and Oath’s multiple media assets, including HuffPost, TechCrunch, Engadget, and Tumblr.
As per Alexander Kaufman, on Twitter:
Oath, HuffPost’s oddly-named corporate parent company that came of merging AOL and Yahoo, is phasing out the name and rebranding as Verizon Media Group, according to a company-wide email from CEO Guru Gowrappan.
Verizon seems to be having a spot of trouble integrating the properties it acquired from Yahoo! The company has made some changes at the top tiers, including hiring executives from top-notch companies like Alibaba, and letting go of a few others.
Meanwhile, I am sure no one is going to miss “Oath”. Be honest, it sounded more like the name of an army formed to avenge earth’s destruction by some weird aliens, than a media conglomerate. Verizon Media group on the other hand? Predictable, check, boring, check, better than Oath? Hell yes.
