Hong Kong-based ChoZan, a marketing training and resource platform that specialises in Chinese social media, is all set to expand its footprint into Singapore. Ashley Galina Dudarenok, the founder of ChoZan, along with her team will come to the nation on May 15th – 18th, introducing themselves to the market in response to, as the company puts it, “a great interest in the region from businesses wanting to engage with Chinese customers on social media, such as WeChat and Weibo.”
Singapore and China enjoy strong business ties, this is evident from the fact that the latter is the third largest trading partner of the former. Naturally, we witness Chinese entrepreneurs setting up their businesses in the Island nation and vice versa. But there’s one arena where firms need to improve to get their game stronger, which, undoubtedly is – social media! Chinese consumers are becoming even more active with time, and to reach out to such a huge user base strategically, businesses have to take the right path to make a huge influence on social media. They need to utilise the necessary tools and skills to reach out to the modern Chinese users.
This is where ChoZan steps in. Founded by a team of Chinese social media marketers, strategists, designers and bloggers, it aims to help marketing teams and agencies use Chinese social media. This, in turn, would provide them to bridge these gaps and tap into China’s swiftly changing and expanding markets. It opines this expansion as a major step in its expansion before debuting on other markets such as Australia, the US and the UK. Ashley, in an official statement, said,
Since our launch in January this year, we’ve received an overwhelming number of enquiries from businesses in Singapore. WeChat is a hot topic and local and international businesses headquartered in Singapore are eagerly exploring opportunities. The Singapore Tourism Board, Singapore Airlines and Banyan Tree are all doing a great job in this area and small businesses need services like these.
The ChoZan team is looking for partnerships with local social media agencies and business associations which work closely with local brands and constantly receive enquiries about marketing in China in order to introduce the platform to more in-house marketers in the region.
During the trip, Ashley will be seen conducting a series of large-scale workshops to demonstrate how to effectively use Chinese social media platforms for marketing.