Snap Inc has launched a brand new self-serve ad manager with the intent of allowing businesses to buy Snap Ads. The service is aimed towards smaller businesses and Snap probably hopes t rake in more ad dollars by getting smaller businesses on-board as well as larger.
The company has also introduced a brand new, Snapchat Mobile dashboard that will allow users to track the status of their campaigns straight from their smartphones. Plus, you can use the Business Manager website to configure the roles and permissions associated with the different team members, all on the fly.
Snap is currently testing the feature with a group that comprises of over 20 businesses. Eventually, it will roll out to everyone in the U.S., U.K., Canada, France, Germany, Australia, come June. If you are in a rush though, you can apply to become a tester as well. Basically, the self serve ad manager will allow you to purchase ads without having to mail Snap’s sales team or resort to third party tools.
This will be particularly useful to small businesses for whom, mailing the sales team every time they wanted ads, would be rather irksome. By expanding the number of advertisers it can cater to, Snap could well generate ore revenue. And revenue is very important at this juncture. The company has not got the numbers or features that Facebook has, so it will have to resort to revenue figures to wow investors at its latest earnings call that will take place next week.
The company boasts of a very niche audience, so very little research will allow companies to find out if Snap is suitable for advertising or not. Provided that it is, they will be able to use the latest ad managers to get the ball rolling. And getting new businesses on-board, is Snapchat’s top priority at present.
