In order to curtail the popularity of Apple Pay and other mobile payment technologies, Google’s Android Pay has now joined hands with a few banks from around the world, who will incorporate this service into their apps. The feature will be available in the mobile apps of banks like Bank of America, USAA, Bank of New Zealand, Discover, and mBank. It is for the very first time Android Pay has been incorporated within mobile banking applications.
The integration of this feature works differently with different bank app’s, however, the key focus is to ease the process of adding cards to Android Pay through the banking app itself. This is a bigger marketing advantage for the app, as the users who have never used the Android Pay will see it in the bank’s app and this will trigger them to at-least use the app for once.
Increasing the adaption of Android Pay is the prime target of Google as it tries to relinquish the contact less Apple Pay. As per a report from Juniper Research published earlier this week, the user base of Apple Pay has nearly doubled in last year on an year-on-year basis, and is anticipated to reach 86 million users by the end of this year. Samsung Pay and Android are still n their growing phase and will only reach the count of 34 million and 24 million, respectively, by the end of 2017.
Google also said that you will now be able to checkout at millions of stores offering support to NFC-enabled terminals. And not just this, you may avail this feature n supported apps to make purchases or navigate through stores on the mobile web, similar to Apple Pay. Notifications will be sent after each transaction.
The option of using Android Pay will remain available through the banking app even though you don’t have the Android Pay app installed within your cell phone, clarifies Google.
In a blog post by the company, it tells about its new alliance along with the fact that the customers of all these banks will be able to regulate their bank card choices. They will be able to select the different payment options via cards along with deactivating your cards through the bank’s app itself. However, this app will restrict you to managing the card of a particular bank only.
