Zomato is widely renowned for its restaurant discovery and online food ordering services, but the food-tech giant is now introducing a variety of new product offerings for its massive 53 million customer base. It has already taken the wraps off a cloud kitchen concept in India and its first subscription service in UAE. And today, Zomato Treats, the company’s second subscription service is now being unveiled for masses.
This new subscription service, as the name suggests, is aimed at providing you with a treat (complimentary) with every online order placed with partner restaurants on the platform. This means you’ll not only be delivered the order placed, but it will now be coupled with a free dessert as well. You’ll just need to pick an annual subscription plan for Zomato Treats, priced at a rather decent ₹249 per year to avail this new service and satisfy your sweet cravings.
Though the homegrown food-tech major has currently only made the subscription service available to 20 percent of Gurugram users, Zomato Treats is expected to sweeten your life in the coming 60 to 90 days. This is the company’s second subscription-based service and will eventually make its way to the 16 cities where it currently offers the online food ordering facility. Also, your membership will not be restricted to any single city, it is portable and will be applicable in all cities. It will soon become available in UAE as well.
With regards to the same, Zomato’s business head for online ordering Mukund Kulashekaran said,
If you live in any of the 16 cities where we offer online food delivery, a Zomato Treats subscription will get you a FREE dessert with every meal you order online on Zomato at participating restaurants.
Prior to today’s launch, Zomato had also debuted a premium subscription service in UAE and Portugal, primarily for those looking to enjoy an exquisite nightlife experience. This allows the members to buy two drinks for the price of one any day and at any time. The membership plans start at 99 dirhams (around ₹1800) and covers over 200 restaurants, bars and lounges. It is planning to debut the subscription service to Delhi, Mumbai and Bangalore in the next couple of months. It will also be available in Melbourne, Jo’burg, and Istanbul later.
This sweetness-filled development also comes on the heels of the annual turn-around report, which showed positive signs of rebound for the company. Zomato had been leading a consolidation drive earlier last year, where it had pulled out physical presence from nine countries in the interantional market, and it has witnessed an 80 percent growth last year. It managed to score around $49 million in revenue, with an annual operating burn of a mere $12 million in FY’17.
