Google Developer agency program aims to assist software development agencies so as to leverage app innovation from around the world. As the part of its program, Google has now announced the second set of certified Indian software development agencies for this year’s training program. The agencies will not only go through the dedicated training but will be further provided with Google’s latest APIs and products to develop extraordinary apps suitable to the client needs.
So far, the program has on-boarded more than 100 developer agencies in about 10 countries. The numbers are steadily growing hand in hand with the pace and progress of the application market over the past few years. In India, it has promoted more than 100 apps in hand with the selected agencies with a cumulative count of over 100 million users. These agencies are selected considering a number of factors including demonstrated expertise in using Google technologies and a successful track record of building high-quality apps.
The selected agencies will receive invitations to major software events and early access programs, direct support from the company, UX reviews for the apps developed apart from the knowledge of APIs, developer technologies, and best practices.The program also touches significant aspects such as technology, design and process engineering and hence help the agencies to develop their expertise using Google technologies.
Post the completion of the program, the privileged agencies will bear the title of a ‘Google Developers Certified Agency’. However, it does not mean they’ll be offering services on behalf of the company. Instead, each agency will be fully responsible for their respective services. Hence, customers utilizing their services will be fully responsible for their use of services, if any.
Announcing the expansion of its developer agency network in India, David McLaughlin, Director, Global Developer Ecosystem said,
India has large population of developers and agencies that are catering to the growing demands of building the next generation of solutions for India’s fast growing startup ecosystem. Under the Developer Agency Program, Google helps and guides agencies to create products that are not only high on quality built also help them build on their productivity.
With the launch of the program in 2015, Google has opened channels to work directly with Google engineers. Since there is a growing demand to build visually appealing apps that can also deliver a great user experience even in poor network conditions; being part of the network allow agencies to work simultaneously with the Google developer advocates and their support team.
The team at Google helps them to identify and solve blocks that come in the way while delivering a user-friendly product. The fresh ventures elected by the search giant (which are now a part of its certified partner agencies network in the country) include Mutual Mobile, Cognitive Clouds, TechJini, [x]cube LABS, Divum and GoodWorkLabs.
This development comes on the heels of the opening of Apple’s app accelerator center in Bengaluru. The Cupertino giant has now also started taking initiatives to increase the culture of iOS app development in the country. Apple experts will lead briefings and provide one-on-one app reviews for developers. They will also provide developers with support and guidance for Swift, which is Apple’s all-powerful and intuitive programming language
