Apple, Apple Music, iOS

WorkFlow is one of those interesting services that let you automate tasks by the simple premise of using logic. The service deploys a slew of functions to condense a lot of actions into a single tap. Well, as per a report from TechCrunch, Apple has acquired the tool along with the team behind it.

The company was pretty small and as far as the financial situation was concerned, it had managed to raise a seed round (around a couple of million dollars) from Lowercase, Eniac and General Catalyst. The company’s acquisition by Apple is being said to have given its founders some solid reason to celebrate. The team behind WorkFlow, including  Weinstein, Conrad Kramer, Ayaka Nonaka and Nick Frey, are all moving to join Apple.

Interestingly enough, the app will continue being available in the Play Store and Apple will be making it free in short order.

Speaking about the acquisition, Weinstein said:

We are thrilled to be joining Apple. We’ve worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can’t wait to take our work to the next level at Apple and contribute to products that touch people across the world.

Weinstein was a former iPhone jail-breaker before he created WorkFlow with the others. The app is known for its simple no-nonsense interface and even won an Apple Design Award in 2015.

Meanwhile, a Siri integration could well be on the charts considering that one, Apple has been working to make its voice assistant more capable and two, the integration could well allow the company to create more complicated actions using Siri than what is available at present. It could also find a whole host of uses on Apple Watch where multiple steps could be completed with a simple tap — something which is vital considering the highly constrained  amount of real estate available.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.