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Qualcomm rebrands its premium processor lineup as the “Snapdragon platform”

Qualcomm, Snapdragon 835
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Qualcomm is one of the largest chipmakers out there. However, there is one particular name among its portfolio of products, the Snapdragon, which manages to eclipse the rest. The company has now decided to grant the erstwhile processors the honor of being called a platform. As of today, Qualcomm sells the Snapdragon platform as opposed to a mere processor.

The company announced the same in a blog post in the morning. Stating that the word “processor” was now inadequate to encompass all that Snapdragon implies, the company said:

For decades, the semiconductor industry has used the term “processor” to mean the component that powers the most advanced devices. It’s a word that Qualcomm Technologies has embraced over the years with our Snapdragon brand, or as we say — our Qualcomm Snapdragon processor. But the word is an inadequate representation of what the technology actually is, and the solutions that tens of thousands of Qualcomm Technologies innovators have worked on.

Qualcomm also said that the main intent behind the Snapdragon Mobile Platform was to take the company’s offerings beyond a single chip. The company said that while the single processor form factor was “truly” a system-on-a-chip (SoC), there were a whole bunch of other things going on outside the chip and inside the device as well.

In view of technologies like Qualcomm Quick Charge, the Qualcomm Aqstic audio DAC, Wi-Fi touch controllers, finger print technology etc, the company thought it would be more apt to call its chief product as the Snapdragon platform as compared to a processor.

The company is also moving to further premium-ize the Snapdragon branding. The company said that only premium mobile platforms will retain the Snapdragon brand going into the future. Meanwhile, Qualcomm’s Snapdragon 200 tier will fall under the new Qualcomm Mobile brand name. The company believes that bringing the 200-level mobile platforms under the new Qualcomm Mobile brand will help differentiate entry-level smartphones from flagship devices that will rock the Snapdragon platform.

Well, all hail the new Snapdragon Platform.

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